Only BTL provides maximum ROI for every penny spent. BTL is 100% cost effective. This counts especially when the prices for ATL keeps shooting high. In times of slowdown money is flowing into cheaper media. BTL is the future. BTL activities remain focused while ATL mostly ends up reaching all those whom you don't really want to. More Efficient use of your advertising budget. Every single rupee counts. BTL is the only hope for Filtered Data Base Generation. Your brand experience gets closest to target. Moreover, If Target Group is limited & specific, BTL is always advisable.


Industry doyens and Marketing Gurus speak on BTL

"40 percent of our marketing communications spends can be classified as personalized communication (distinct from mass communication)."
Mr. Sanjeev Goyal, Sr. VP, Marketing, Mahindra & Mahindra

"If you want engagement, BTL is the only option"
Sanjay Tripathy, EVP and Head-Marketing, HDFC Standard Life

"At ING Life, we have successfully implemented pioneering BTL campaigns across the country, which have given us huge successes. In each of these activities, we have been successful in generating business leads. These have also helped in building our brand awareness. As the industry gets competitive, more and more players are likely to try BTL initiatives."
Amit Gupta
Director, marketing and communication, ING Vysya Life

"Canon India's BTL share now stands at 70 per cent. "
Alok Bharadwaj, senior vice-president, Canon India