5W1H Events & Promotions, the BTL arm of the Advel Group aims to deliver cost-effective, scalable and measurable results to the clients in form of varied Below the Line communication activities. 5W1H e&p operates from New Delhi, and is equipped with a team of over 30 in -office professionals who add to strong network of 350 all over India. Our Nationwide network is spread across 75 cities in 10 states covering not just the metros, but Tier II & III cities as well.


Why 5W1H e&p?

Network – A well knit network all across India in over 75 cities. Equipped to manage activities of any scale. (Indias Map)

Reach- Strong presence in tier II, tier III cities.

Holistic – from concept-content- execution-print-online-ATL-360 degree solutions (a diagram in circle representing the above)

Response – An activity with 5W1H e&p and its response levels are just like the Siamese twins!

What (not) is in the name?
When, Where, Who, What, Why and How. 5W1H e&p is the one word mantra to signify the essentials of any communication activity. 5W1H e&p simply means that the solutions we provide are wholesome, unified and 360 degree.

The question is What?
Any communication starts not just with the word, but with the spirit. The message forms a key component.

What next?
A Communication strategy is well planned with foresight on how the message gets attuned to different contexts.

What else?
The message is distinctive and stand apart.

When
A plan of action always has its timelines. The 5W1H e&p plan is fool proof that says
When should you start?
Till when?
When would you start counting the results?

But Why?
Every piece of communication has its rationale. Any activity championed by 5W1H e&p convinces you about why you should go with it. If the results are assured, why not?

Who
Any communication should be spun around the behavior and interests of the TG. 5W1H e&p strategy has crystal clear clarity on who forms the target, who should approach them e.tc.

How
How would a communication plan work? A 5WIH e&p plan would give you measurable and countable results i.e. to how much and how many?